Attitudes to necessities, Japan, 2011

ItemPercentage seeing item as 'definitely necessary'
To be able to go to the doctor when needed95%
To be able to go to the dentist when needed93%
Two meals a day (for adults)88%
To be able to pay rent/gas/water/electricity85%
Clothes washer83%
Beds and futons for everyone in the household77%
Insurance premium for pension (or receving pension)75%
Meat, fish, tofu or other protein every day75%
Internet access74%
Veg more than once a day74%
Medicine which can be brought without prescription (colds, pain, etc)68%
Vacuum cleaner 68%
Family's own bath (bath and shower)68%
Family's own kitchen67%
Family's own toilet66%
Telephone at home (stationary or mobile)65%
Room with sunshine64%
New underwear at once a year60%
Curtains or blinds59%
Insurance for death disability or sickness58%
Fire detector58%
Comfort wear for home 58%
Savings for emergencies (>50,000 yen)57%
To be able to fund a relative's wedding/funeral (including gifts)52%
Money to spend on your own (>1,000 yen/week)52%
Suits for interviews at work51%
Transportation costs for buses and trains (not long distance)48%
Transportation costs to see family and friends47%
Winter coat45%
Hot water boilers44%
Table where all family can sit43%
Fire damage insurance for home contents 41%
Microwave oven 39%
To be able to save every month 38%
Multiple bedrooms (for households with more than a couple)38%
Books (including used books)33%
Going to get hair cut once a month man, once every two months women)33%
Fruits more than once a day30%
A place where one can be alone in the house30%
New Year's celebrations27%
Special clothes for weddings funerals etc25%
Gifts for family and friends once a year24%
Hobby or sport to mingle with people23%
Neighbourhood clubs, women's clubs, children's clubs, etc20%
Mobile phone for each adult in the household20%
Separate bedrooms from dining room19%
Money to use on e recreation or study eg books, dvds (>3000 yen/month)17%
An overnight family trip at least once a year16%
Washlet (toilet seat with automatice water heater)14%
Computer 14%
Money to go out dining with colleagues14%
Internet access at home13%
Veranda or garden12%
Eating out (2,3 times a month)12%
Money to got to movies, museums etc (more than once a month)9%
Sofa, long chair or other relaxing chair9%
DVD, blue ray or video equipment9%
Audio set9%
Autobike or scooter4%
Mobile music player (ipod etc)3%

Percentage thinking item 'defintitely necessary' for 67 items using version B question from 2011 Perception of necessities survey, 2011, NIPSR. Source Aya Abe presentation to seminar 2012